The Global Drinks Exchange

The world’s first online B2B marketplace for buying and selling spirits, beers, wines, champagnes and non-alcoholic drinks.

Our Mission

For years, trading drinks was a risky and difficult process. Brand owners, often unable to find a buyer, ended up sitting on dead stock or worse, destroying it and increasing their carbon footprint. Retailers & wholesalers faced the opposite challenges. They couldn’t find the right stock at the right time, or buy it at the right price.

It was time to usher in a new world of drinks trading, so Spiritrade was introduced in 2019. In a very short span of time, our trusted B2B marketplace has become an indispensable daily trading tool for drinks industry professionals around the globe – from brand owners and distributors to traders and even large supermarket groups. Not to mention, we helped to save 25,000 hectolitres of alcohol from destruction.

The Team Jimmy Metta

Founder and CEO

In a past life, drinks industry veteran, Jimmy, co-founded Vanquish, an award-winning luxury drinks wholesaler based in Central London; and, the UK’s Leading Online Drinks Retailer. Jimmy is now revolutionising the drinks industry once again, working with an industry-leading team at Spiritrade.

The Team Ewan Wright

Brand Development Manager

Ewan joins the Spiritrade team from a varied background within the drinks industry. With over 5 years of experience, Ewan has worked with fine wine merchants, whisky brokers and leading wholesalers across London including Berry Brothers & Rudd. He has worked with the most sought-after brands across all drinks categories.

The TeamEd Chartier

Head of E-Commerce

Ed has a wealth of experience as a marketeer in the FMCG and wholesale sectors. He joins Spiritrade from Unilever where he created online promotional campaigns for several leading household brands. He has also worked in the wholesale sector for Palmer and Harvey where he was responsible for launching their ordering platform.

The Team Henry Rigby

Head of Sales

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The Team Joan Hung

Trade Sales APAC

Over a decade in Business Development in the F&B sector in Hong Kong. Worked with brands including Gruppo Campari, Jose Cuervo, and Asahi Europe. Experienced in activating brands and penetrating into various channels. Recently relocated to London and looking forward to developing businesses internationally in the food and beverage sector.

The Team Stefan Stanley

Trade Sales

Stefan has extensive sales experience in the B2B sector as a trader of agricultural products from South East Asia. He has lived all across the globe, working in different industries from consumer electronics to biotechnology. He is looking forward to leveraging his international network and sales experience to grow the business at Spiritrade.

The Team Roni Ornadel

Trade Sales

Recently graduated from the University of Sussex with a degree in International Business. Roni has experience trading within the electronics market and is now looking to trade with distributors within the drinks market.

The Team Ruth O’Halloran

Operations Manager

A recent graduate in Business Studies and French from Trinity College Dublin, Ruth also has experience in the hospitality and tourism industry in Ireland. She is looking forward to expanding her knowledge in the drinks industry and providing support to the team at Spiritrade.

The Team Ephrem Gorsa


Ephrem has over 20 years of experience in accounting and finance. He joined Spiritrade recently and has previously worked in eCommerce, consultancy, and accounting practice. He is responsible for potential clients and all account-related issues, as well as creating a system for processing financial matters.

The Team Imaan Khan

Account Manager

Imaan is the newest addition to the Spiritrade team having recently graduated from King’s College London where she read history. She is excited to take on her new role as Account Manager where she will be helping to onboard new members to the Spiritrade Platform and providing ongoing support to our members.

Our Story

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