For years, trading spirits, wines, beers and drinks was a risky and difficult process. Brand owners, often unable to find a buyer, ended up sitting on dead stock or worse, destroying it and increasing their carbon footprint. Retailers & wholesalers faced the opposite challenges. They couldn’t find the right stock at the right time, or buy it at the right price.

It was time to usher in a new world of drinks trading.

Spiritrade was introduced in 2019 and in a very short span of time, our trusted B2B marketplace has become an indispensable daily trading tool for drinks industry professionals around the globe – from brand owners and distributors to traders and even large supermarket groups.





In a past life, drinks industry veteran, Jimmy, co-founded Vanquish, an award-winning luxury drinks wholesaler based in Central London; and, the UK’s Leading Online Drinks Retailer. Jimmy is now revolutionising the drinks industry once again, working with an industry-leading team at Spiritrade.




Roger has over 25 years of experience in banking and is the founder of Scala Capital Partners Ltd. He is co-founder of and has other business interests within the financial and real estate sectors.




Ewan joins the Spiritrade team from a varied background within the drinks industry. With over 5 years of experience, Ewan has worked with fine wine merchants, whisky brokers and leading wholesalers across London including Berry Brothers & Rudd. He has worked with the most sought-after brands across all drinks categories.




Henry started his career in sales for gin and whisky distilleries and is particularly knowledgeable in these categories. He has worked in several industries including hospitality and recruitment. As one of our latest additions to the Spiritrade team, Henry is looking forward to broadening his passion and exposure in the drinks market.



andrew aldridge/ TRade SALES

Andrew began his career working in drinks retail specialising in Wine and Spirits. He has spent the last 4 years in a customer-facing role with luxury retailers such as Fortnum & Mason and more recently The Whisky Exchange. He is looking to expand wines and spirits focusing on consumer trends and bring them to the Global Marketplace.



ED chartier / HEAD OF E-commerce

Ed has a wealth of experience as a marketeer in the FMCG and wholesale sectors. He joins Spiritrade from Unilever where he created online promotional campaigns for several leading household brands. He has also worked in the wholesale sector for Palmer and Harvey where he was responsible for launching their ordering platform.



ROMI GERSHONI / Research & development

Working closely alongside our developers and designers, Romi has been responsible for the research and technological development of Spiritrade, since its inception. With extensive experience in the Spiritrade product, Romi has successfully marketed Spiritrade to the Drinks industry including all well-known publications.



BEATRIZ PIMENTA/ digital marketing executive

Beatriz experienced different types of markets from tech, fashion, hospitality. With almost 6 years of experience in graphic design and marketing, she has worked for National and International companies from Europe and the Middle East. Bea is passionate about what she does always with strong ambitions.



Paul greeno/creative director

Paul has 20 years of experience in building and developing brands. Having founded LimitedEditionDesign a decade ago, working across advertising, branding and digital for a range of clients including Diageo, Spotify and Heineken to name a few.