The Global Drinks Exchange
The world’s first online B2B marketplace for buying and selling spirits, beers, wines, champagnes and non-alcoholic drinks.
Our Mission
For years, trading drinks was a risky and difficult process. Brand owners, often unable to find a buyer, ended up sitting on dead stock or worse, destroying it and increasing their carbon footprint. Retailers & wholesalers faced the opposite challenges. They couldn’t find the right stock at the right time, or buy it at the right price.
It was time to usher in a new world of drinks trading, so Spiritrade was introduced in 2019. In a very short span of time, our trusted B2B marketplace has become an indispensable daily trading tool for drinks industry professionals around the globe – from brand owners and distributors to traders and even large supermarket groups. Not to mention, we helped to save 25,000 hectolitres of alcohol from destruction.
The Team Jimmy Metta
Founder and CEO
In a past life, drinks industry veteran, Jimmy, co-founded Vanquish, an award-winning luxury drinks wholesaler based in Central London; and 31Dover.com, the UK’s Leading Online Drinks Retailer. Jimmy is now revolutionising the drinks industry once again, working with an industry-leading team at Spiritrade.
The TeamEd Chartier
Head of E-Commerce
Ed has a wealth of experience in B2B Experience in the FMCG and wholesale sectors. He joined Spiritrade from Unilever where he managed the UFS.com Online Web Shop and created online promotional campaigns for several well-known household brands. Previously Ed worked in the the wholesale sector for Palmer and Harvey where he developed and launched an award-winning online platform.
The Team Henry Rigby
Head of Sales
Henry comes from a background in the UK On-trade and he is currently spearheading the growth of the Spiritrade Trade Sales team. He is focusing his efforts on expanding our global reach into new markets with an emphasis on security and reliability.
The Team Melanie Tong
Senior Trade Sales
Melanie is a business graduate from the University of Leeds and is a member of our Trade Sales Team. Fluent in Chinese Mandarin, Melanie is integral to our drive to develop new business connections in South East Asia.
The Team Michael Niman
Senior Trade Sales
Michael is a recent graduate from the University of Leeds where he studied History. Michael has experience in the Drinks Industry having previously worked for a craft spirit distillery in Essex. He is keen to apply his knowledge of the spirits industry as he joins our Trade Sales team and maximises trading potential.
The Team Diana Archer
Trade Sales
Diana has over 14 years experience in the international food, beverages and natural health supplements industry specialising in e-commerce and cross-border B2B sales to retail, wholesale and HoReCa clients. She is excited to be joining Spiritrade to leverage her experience in developing strong supplier and end-customer relationships to maximise sales.
The Team Ry Leon
Trade Sales
Over the past decade, Ry has been involved with the launch and development of several new drinks brands, working alongside some of the world’s largest wholesalers and retailers. With contacts across the industry and an extensive knowledge of the market, Ry looks forward to helping Spritrade continue to expand its global reach.
The Team Sanjay Viswanathan
Trade Sales
Sanjay, a recent marketing graduate from GCU London, comes with experience in sales and marketing within India’s construction Industry. He is eager to leverage his skills in sales and customer relations to help facilitate new opportunities in new markets, which will be driven by his passion for the spirits industry
The Team Richard Morgan
Trade Sales
Richard has over 4 years of experience in the Electronics sector where he was involved in the purchasing department. He is looking forward to being able to use the experience he has gained previously to cultivate new and successful relationships at Spiritrade.
The Team Paula Birtalan
Trade Sales
Paula has over 5 years of sales experience across the US, UK, and Europe, bringing a global perspective to her role at Spiritrade. Fluent in Hungarian and experienced in the hospitality and drinks industries. She’s eager to leverage her skills in sales and customer relations to build strong relationships to enhance Spiritrade’s global image.
The Team Ruth O’Halloran
Operations Manager
A recent graduate in Business Studies and French from Trinity College Dublin, Ruth also has experience in the hospitality and tourism industry in Ireland. She is looking forward to expanding her knowledge in the drinks industry and providing support to the team at Spiritrade.
The Team Sampreetha Ravichandran
Operations Assistant
Coming from Bangalore in India, Sampreetha recently graduated from the Nottingham University Business School with an MSc degree in Supply Chain and Operations Management, she is focused on further actualising her knack for optimising operational processes along with her in-depth understanding of sustainable supply chain and logistical trends. Sampreetha is poised to accelerate this remarkable evolution seen here at Spiritrade.
The Team Ephrem Gorsa
Accountant
Ephrem has over 20 years of accounting and financial experience and joined Spiritrade in September last year. Having previously worked in eCommerce, consulting, and accounting practice, Ephrem is happy to handle financial matters and is also in charge of potential clients and all account-related issues at the company.
The Team Imaan Khan
Marketing Coordinator
Imaan is responsible for the development, coordination and execution of our marketing initiatives at Spiritrade. She ensures we have a consistent brand voice and strategy on all channels and marketing platforms. She is excited to take on this role and to continue creating and implementing further campaigns which will facilitate the growth of Spiritrade.
Our Story
Spiritrade was founded as the World’s First B2B Global Drinks Exchange with the aim of producing less waste, less emissions, more innovation and efficient trade.
Spiritrade started with a focus on trading spirits, which also inspired our company name. Our revolutionary technology led to a demand from our members to include new categories on our platform. Due to these requests we expanded our offer to include beer, wine, champagne and non-alcoholic drinks.
A major landmark was reached in 2021 when a significant seven figure sum was invested into Spiritrade by a group of private investors, to propel our growth plans. These plans included investing in upgrading our bespoke B2B technology and offering an improved customer experience.
Spiritrade was proud to announce that we saw a Year 2 turnover of more than £10,000,000.00 and a 1800% increase compared to Year 1. This was an exciting time for Spiritrade and our members!
From Pandemic to Progress.
There was a significant increase in membership, which included major brand owners, leading distilleries and breweries during the Covid-19 pandemic.
Due to challenges with their current supply chain, they were in need for a solution to sitting on excess short shelf-life stock, while the on-trade was shut.
Spiritrade provided an answer and solved these issues by finding buyers for that stock.
Q1 of 2021 was a record quarter for Spiritrade, as we registered sales of more than $15 million in the first quarter of the year.
At Spiritrade we take sustainability seriously. We have helped our members, including leading breweries, distilleries, and wholesalers reduce their carbon footprint! We have helped to save 25,000 hectolitres from destruction, all whilst reducing carbon emissions of stock by reducing travel and wastage, and this number will only grow
We upgraded the size of the Spiritrade hub to a spacious spot within the heart of London, at Camden LABS Atrium. This was to accommodate our growing team, which has more than doubled since Spiritrade first launched.
Spiritrade’s global network continues to grow as we now operate in 100+ countries. Due to Spiritrade’s increasing global presence in Southeast Asia and the Middle East, as well as Europe, we work with 8 warehouses worldwide to help ease the trading process for our members
In July 2022, Spiritrade was humbled to announce that after winning ‘Drinks Trading Platform Of The Year’ for 3 consecutive years in a row, we also won the SME Enterprise Award for Best Trading platform.
We raised 2 million dollars from new investors in Tranche 1 of our series A investment.
Our Founder and CEO Jimmy Metta, commented on the news: “Spiritrade is already revolutionising the way drinks are traded, becoming a benchmark for product pricing in the secondary and global markets. This investment will ensure we continue this trajectory.”
We revealed our new and more streamlined Spiritrade logo. The Logo features the drop, the check and the trading arrow, representing the brand’s high-quality trading platform.
We released the latest version of our platform, Spiritrade 2.0, during November 2022. The new user interface is focused heavily on customer experience for both buyers and sellers, to ensure the best experience for all members. After being in the works for a year, we were proud to announce this milestone, which included many new user benefits such as being web-responsive, highly secure, offering real-time negotiation and brand activation options.
We are proud to release the new Spiritrade website. Our sleek and user-friendly design has been created to give our members the best experience. Find all answers to our frequently asked questions in one place, as well as an easy way to contact our industry leading team.
We have successfully launched our first API (Application Programming Interface) integration. This enables our members to gain fast access to real-time offers, stock levels, information, and pricing instantaneously for over 5,000 new products! We hope to continue to work alongside our members, and to collaborate on further API integrations and additional technological advancements in the future.
“We are thrilled to announce the completion of our successful Series A funding round. This investment marks a significant milestone and will fuel Spiritrade’s accelerated expansion and further growth.” -Jimmy Metta, Founder and CEO
We launched the Spiritrade Newsletter in September! This quarterly newsletter is a must-read for all drinks industry professionals! It will keep you up to date with Spiritrade news, exclusive offers, career opportunities as well as wider industry updates.
Spiritrade was mentioned as one of the top 10 European startups for boosting innovation in the beverage industry by EU-Startups! We are grateful for the recognition of our innovation and commitment to revolutionising the drinks industry.
In October we increased our social presence by expanding into new social channels. We are now active on TikTok, WeChat, Line messenger and Little Red Book, to name a few. This has supported our customer service in the important South East Asian market. Don’t miss out and follow Spiritrade on social media today!
In December, we moved to our new and improved head office! This office will accommodate our growing team and support our business workplace strategy. This move marks a new chapter for our company and will support our continuous growth trajectory.
At the end of our financial year, we proudly announced our outstanding performance achieving remarkable growth of over 300%. The company’s success is attributed to its innovative approach, state-of-the-art technology, and unwavering commitment to providing a safer and more efficient platform for the drinks industry.
We Launched our Global Shopping Cart feature for a smoother user experience, allowing Spiritrade members to purchase Stock in bulk. This Shopping Cart function can be used with ease across all devices.
