THE GLOBAL DRINKS EXCHANGE
For years, trading spirits, wines, beers and drinks was a risky and difficult process. Brand owners, often unable to find a buyer, ended up sitting on dead stock or worse, destroying it and increasing their carbon footprint. Retailers & wholesalers faced the opposite challenges. They couldn’t find the right stock at the right time, or buy it at the right price.
It was time to usher in a new world of drinks trading.
Spiritrade was introduced in 2019 and in a very short span of time, our trusted B2B marketplace has become an indispensable daily trading tool for drinks industry professionals around the globe – from brand owners and distributors to traders and even large supermarket groups.
JIMMY METTA / FOUNDER & CEO
In a past life, drinks industry veteran, Jimmy, co-founded Vanquish, an award-winning luxury drinks wholesaler based in Central London; and 31Dover.com, the UK’s Leading Online Drinks Retailer. Jimmy is now revolutionising the drinks industry once again, working with an industry-leading team at Spiritrade.
ROGER METTA / CHAIRMAN
Roger has over 25 years of experience in banking and is the founder of Scala Capital Partners Ltd. He is co-founder of 31Dover.com and has other business interests within the financial and real estate sectors.
ANDREW de lavis-TRAFFORD / GLOBAL HEAD OF TRADE
Andrew joins the Spiritrade team, having had over 20 years of experience across the drinks industry working for well know companies like Diageo. In recent years he has specialised in procurement and logistics, whilst providing technological solutions to improve business efficiencies.
EWAN WRIGHT / Brand DEVELOPMENT MANAGER
Ewan joins the Spiritrade team from a varied background within the drinks industry. With over 5 years of experience, Ewan has worked with fine wine merchants, whisky brokers and leading wholesalers across London including Berry Brothers & Rudd. He has worked with the most sought-after brands across all drinks categories.
ED chartier / E-commerce manager
Ed has a wealth of experience as a marketeer in the FMCG and wholesale sectors. He joins Spiritrade from Unilever where he created online promotional campaigns for several leading household brands. He has also worked in the wholesale sector for Palmer and Harvey where he was responsible for launching their ordering platform.
CLAIRE CHIN/ GLOBAL MARKETING & BUSINESS DEVELOPMENT
Multi-Award Winning brand marketeer, Claire comes with 20 years of global drinks experience in FMCG, E-Commerce, trade marketing, innovation and brand management. A specialist in the drinks sector, Claire brings a wealth of knowledge from her extensive experience working with leading brand owners such as Diageo and Heineken.
ROMI GERSHONI / Research & development
Working closely alongside our developers and designers, Romi has been responsible for the research and technological development of Spiritrade, since its inception. With extensive experience in the Spiritrade product, Romi has successfully marketed Spiritrade to the Drinks industry including all well-known publications.
Paul greeno/creative director
Paul has 20 years of experience in building and developing brands. Having founded LimitedEditionDesign a decade ago, working across advertising, branding and digital for a range of clients including Diageo, Spotify and Heineken to name a few.