The Global Drinks Exchange

The world’s first online B2B marketplace for buying and selling spirits, beers, wines, champagnes and non-alcoholic drinks.

Our Mission

For years, trading drinks was a risky and difficult process. Brand owners, often unable to find a buyer, ended up sitting on dead stock or worse, destroying it and increasing their carbon footprint. Retailers & wholesalers faced the opposite challenges. They couldn’t find the right stock at the right time, or buy it at the right price.

It was time to usher in a new world of drinks trading, so Spiritrade was introduced in 2019. In a very short span of time, our trusted B2B marketplace has become an indispensable daily trading tool for drinks industry professionals around the globe – from brand owners and distributors to traders and even large supermarket groups. Not to mention, we helped to save 25,000 hectolitres of alcohol from destruction.

The Team Jimmy Metta

Founder and CEO

In a past life, drinks industry veteran, Jimmy, co-founded Vanquish, an award-winning luxury drinks wholesaler based in Central London; and, the UK’s Leading Online Drinks Retailer. Jimmy is now revolutionising the drinks industry once again, working with an industry-leading team at Spiritrade.

The TeamEd Chartier

Head of E-Commerce

Ed has a wealth of experience in B2B Experience in the FMCG and wholesale sectors. He joined Spiritrade from Unilever where he managed the Online Web Shop and created online promotional campaigns for several well-known household brands. Previously Ed worked in the the wholesale sector for Palmer and Harvey where he developed and launched an award-winning online platform.

The Team Henry Rigby

Head of Sales

Henry comes from a background in the UK On-trade and he is currently spearheading the growth of the Spiritrade Trade Sales team. He is focusing his efforts on expanding our global reach into new markets with an emphasis on security and reliability.

The Team Roni Ornadel

Senior Trade Sales

Roni is a Senior Member of our Trade Sales Team. Fluent in Spanish, he manages a number of our largest international accounts and helps support our growth plans in new countries and markets.

The Team Jamie Regan

Trade Sales

Having graduated from the University of York with a degree in Bioarchaeology, Jamie is now seeking to apply a holistic approach to the global drinks market. Coupled with an in-depth early career in the hospitality industry, Jamie is confident to fast-track the unprecedented growth seen here at Spiritrade in its infancy.

The Team Melanie Tong

Trade Sales

Melanie is a business graduate from the University of Leeds and is a member of our Trade Sales Team. Fluent in Chinese Mandarin, Melanie is integral to our drive to develop new business connections in South East Asia.

The Team Niall George

Trade Sales

Niall is an experienced Business Development Consultant with a successful history in healthcare and life sciences. He has proven expertise in swift staffing solutions, strategic partnerships, and talent acquisition. He is excited to use his experience and trade with distributors within the Drinks market.

The Team Sam Collis

Trade Sales

Sam has recently graduated from the University of Sussex having studied Geography and International Development. He comes to the Spiritrade sales team with a wealth of knowledge and experience in the hospitality sector and is now looking to trade within the Drinks market.

The Team Michael Niman

Trade Sales

Michael is a recent graduate from the University of Leeds where he studied History. Michael has experience in the Drinks Industry having previously worked for a craft spirit distillery in Essex. He is keen to apply his knowledge of the spirits industry as he joins our Trade Sales team and maximises trading potential.

The Team Ruth O’Halloran

Operations Manager

A recent graduate in Business Studies and French from Trinity College Dublin, Ruth also has experience in the hospitality and tourism industry in Ireland. She is looking forward to expanding her knowledge in the drinks industry and providing support to the team at Spiritrade.

The Team Ephrem Gorsa


Ephrem has over 20 years of accounting and financial experience and joined Spiritrade in September last year. Having previously worked in eCommerce, consulting, and accounting practice, Ephrem is happy to handle financial matters and is also in charge of potential clients and all account-related issues at the company.

The Team Imaan Khan

Marketing Coordinator

Imaan is responsible for the development, coordination and execution of our marketing initiatives at Spiritrade. She ensures we have a consistent brand voice and strategy on all channels and marketing platforms. She is excited to take on this role and to continue creating and implementing further campaigns which will facilitate the growth of Spiritrade.

The Team Fern Wongpanawiroj

E-Commerce and Media Assistant

Fern is a graduate in Management from University College London. Fern has joined us to manage the Spiritrade Admin Panel and help support our Marketing Team with the development of our Brand Activation Campaigns.

Our Story

March 2019
October 2019
January 2020
July 2020
January 2021
April 2021
January 2022
June 2022
June 2022
July 2022
September 2022
November 2022
November 2022
February 2023
May 2023
July 2023
September 2023
September 2023
October 2023
Date 2022

Spiritrade was founded as the World’s First B2B Global Drinks Exchange with the aim of producing less waste, less emissions, more innovation and efficient trade.

Date 2022

Spiritrade started with a focus on trading spirits, which also inspired our company name. Our revolutionary technology led to a demand from our members to include new categories on our platform. Due to these requests we expanded our offer to include beer, wine, champagne and non-alcoholic drinks.

Date 2022

A major landmark was reached in 2021 when a significant seven figure sum was invested into Spiritrade by a group of private investors, to propel our growth plans. These plans included investing in upgrading our bespoke B2B technology and offering an improved customer experience.

Date 2022

Spiritrade was proud to announce that we saw a Year 2 turnover of more than £10,000,000.00 and a 1800% increase compared to Year 1. This was an exciting time for Spiritrade and our members!

Date 2022

From Pandemic to Progress.
There was a significant increase in membership, which included major brand owners, leading distilleries and breweries during the Covid-19 pandemic.
Due to challenges with their current supply chain, they were in need for a solution to sitting on excess short shelf-life stock, while the on-trade was shut.
Spiritrade provided an answer and solved these issues by finding buyers for that stock.

Date 2022

Q1 of 2021 was a record quarter for Spiritrade, as we registered sales of more than $15 million in the first quarter of the year.

Date 2022

At Spiritrade we take sustainability seriously. We have helped our members, including leading breweries, distilleries, and wholesalers reduce their carbon footprint! We have helped to save 25,000 hectolitres from destruction, all whilst reducing carbon emissions of stock by reducing travel and wastage, and this number will only grow

Date 2022

We upgraded the size of the Spiritrade hub to a spacious spot within the heart of London, at Camden LABS Atrium. This was to accommodate our growing team, which has more than doubled since Spiritrade first launched.

Date 2022

Spiritrade’s global network continues to grow as we now operate in 100+ countries. Due to Spiritrade’s increasing global presence in Southeast Asia and the Middle East, as well as Europe, we work with 8 warehouses worldwide to help ease the trading process for our members

Date 2022

In July 2022, Spiritrade was humbled to announce that after winning ‘Drinks Trading Platform Of The Year’ for 3 consecutive years in a row, we also won the SME Enterprise Award for Best Trading platform.

Date 2022

We raised 2 million dollars from new investors in Tranche 1 of our series A investment.
Our Founder and CEO Jimmy Metta, commented on the news: “Spiritrade is already revolutionising the way drinks are traded, becoming a benchmark for product pricing in the secondary and global markets. This investment will ensure we continue this trajectory.”

Date 2022

We revealed our new and more streamlined Spiritrade logo. The Logo features the drop, the check and the trading arrow, representing the brand’s high-quality trading platform.

Date 2022

We released the latest version of our platform, Spiritrade 2.0, during November 2022. The new user interface is focused heavily on customer experience for both buyers and sellers, to ensure the best experience for all members. After being in the works for a year, we were proud to announce this milestone, which included many new user benefits such as being web-responsive, highly secure, offering real-time negotiation and brand activation options.

Date 2022

We are proud to release the new Spiritrade website. Our sleek and user-friendly design has been created to give our members the best experience. Find all answers to our frequently asked questions in one place, as well as an easy way to contact our industry leading team.

Date 2022

We have successfully launched our first API (Application Programming Interface) integration. This enables our members to gain fast access to real-time offers, stock levels, information, and pricing instantaneously for over 5,000 new products! We hope to continue to work alongside our members, and to collaborate on further API integrations and additional technological advancements in the future.

Date 2022

“We are thrilled to announce the completion of our successful Series A funding round. This investment marks a significant milestone and will fuel Spiritrade’s accelerated expansion and further growth.” -Jimmy Metta, Founder and CEO

Date 2022

We launched the Spiritrade Newsletter in September! This quarterly newsletter is a must-read for all drinks industry professionals! It will keep you up to date with Spiritrade news, exclusive offers, career opportunities as well as wider industry updates.

Date 2022

Spiritrade was mentioned as one of the top 10 European startups for boosting innovation in the beverage industry by EU-Startups! We are grateful for the recognition of our innovation and commitment to revolutionising the drinks industry.

Date 2022

In October we increased our social presence by expanding into new social channels. We are now active on TikTok, WeChat, Line messenger and Little Red Book, to name a few. This has supported our customer service in the important South East Asian market. Don’t miss out and follow Spiritrade on social media today!

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