THE GLOBAL DRINKS EXCHANGE
For years, trading spirits, wines, beers and drinks was a risky and difficult process. Brand owners, often unable to find a buyer, ended up sitting on dead stock or worse, destroying it and increasing their carbon footprint. Retailers & wholesalers faced the opposite challenges. They couldn’t find the right stock at the right time, or buy it at the right price.
It was time to usher in a new world of drinks trading.
Spiritrade was introduced in 2019 and in a very short span of time, our trusted B2B marketplace has become an indispensable daily trading tool for drinks industry professionals around the globe – from brand owners and distributors to traders and even large supermarket groups.
JIMMY METTA / FOUNDER & CEO
In a past life, drinks industry veteran, Jimmy, co-founded Vanquish, an award-winning luxury drinks wholesaler based in Central London; and 31Dover.com, the UK’s Leading Online Drinks Retailer. Jimmy is now revolutionising the drinks industry once again, working with an industry-leading team at Spiritrade.
ROGER METTA / CHAIRMAN
Roger has over 25 years of experience in banking and is the founder of Scala Capital Partners Ltd. He is co-founder of 31Dover.com and has other business interests within the financial and real estate sectors.
EWAN WRIGHT / Brand DEVELOPMENT MANAGER
Ewan joins the Spiritrade team from a varied background within the drinks industry. With over 5 years of experience, Ewan has worked with fine wine merchants, whisky brokers and leading wholesalers across London including Berry Brothers & Rudd. He has worked with the most sought-after brands across all drinks categories.
HENRY RIGBY/ HEAD OF TRADE
Henry started his career in sales for gin and whisky distilleries and is particularly knowledgeable in these categories. He has worked in several industries including hospitality and recruitment. As one of our latest additions to the Spiritrade team, Henry is looking forward to broadening his passion and exposure in the drinks market.
JOAN HUNG/ TRADE SALES APAC
Over a decade in Business Development in the F&B sector in Hong Kong. Worked with brands including Gruppo Campari, Jose Cuervo, and Asahi Europe. Experienced in activating brands and penetrating into various channels. Recently relocated to London and looking forward to developing businesses internationally in the food and beverage sector.
STEFAN STANLEY/ TRADE SALES
Stefan has extensive sales experience in the B2B sector as a trader of agricultural products from South East Asia. He has lived all across the globe, working in different industries from consumer electronics to biotechnology. He is looking forward to leveraging his international network and sales experience to grow the business at Spiritrade.
RONI ORNADEL/ TRADE SALES
Recently graduated from the University of Sussex with a degree in International Business. Roni has experience trading within the electronics market and is now looking to trade with distributors within the drinks market.
ED chartier / HEAD OF E-commerce
Ed has a wealth of experience as a marketeer in the FMCG and wholesale sectors. He joins Spiritrade from Unilever where he created online promotional campaigns for several leading household brands. He has also worked in the wholesale sector for Palmer and Harvey where he was responsible for launching their ordering platform.
RUTH O’HALLORAN/ ADMINISTRATION
A recent graduate in Business Studies and French from Trinity College Dublin, Ruth also has experience in the hospitality and tourism industry in Ireland. She is looking forward to expanding her knowledge in the drinks industry and providing support to the team at Spiritrade.
ROMI GERSHONI / Research & development
Working closely alongside our developers and designers, Romi has been responsible for the research and technological development of Spiritrade, since its inception. With extensive experience in the Spiritrade product, Romi has successfully marketed Spiritrade to the Drinks industry including all well-known publications.
ephrem gorsa/ ACCOUNTS
Ephrem has over 20 years of experience in accounting and finance. He joined Spiritrade recently and has previously worked in eCommerce, consultancy, and accounting practice. He is responsible for potential clients and all account-related issues, as well as creating a system for processing financial matters.
IMAAN KHAN/ ACCOUNT MANAGER
Paul greeno/creative director
Paul has 20 years of experience in building and developing brands. Having founded LimitedEditionDesign a decade ago, working across advertising, branding and digital for a range of clients including Diageo, Spotify and Heineken to name a few.