Spiritrade Launches Source Board
Spiritrade has launched Source Board, a new feature that allows buyers to publish live sourcing requests to the global Spiritrade network.
The tool enables suppliers to respond quickly with available stock while creating new transparency around demand in the drinks trade.
The global drinks industry remains one of the last major sectors where sourcing and trading processes remain largely manual.
Despite the scale of international trade in spirits, wine and Champagne, many transactions still begin with informal messages, broker networks, or private emails between buyers and suppliers. This fragmented approach often makes it difficult for buyers to locate stock quickly and for suppliers to identify real demand in the market.
Spiritrade was founded to address this challenge by building a digital trading infrastructure for the drinks industry.
With the launch of Source Board, the company is introducing a new tool designed to make buyer demand visible across the marketplace for the first time.
Source Board allows buyers to publish live sourcing requests directly to the global Spiritrade network.
Once posted, these requests become visible within the platform to suppliers, wholesalers, brand owners, and distributors who can respond with available stock.
This simple but powerful mechanism transforms how sourcing can occur within the industry. Rather than sending requests individually to multiple contacts, buyers can signal demand to the entire market in a single action. Suppliers, in turn, gain visibility into what products are actively being sought by buyers around the world.
The result is faster deal discovery and a more efficient trading process.
The launch of Source Board also represents an important milestone in Spiritrade’s broader platform development.
By combining demand signals with supply listings and completed deals, the company is moving towards capturing the full trade cycle within a single digital platform.
This creates the foundation for a true two-sided marketplace, where buyers and sellers interact within a transparent environment that enables more efficient price discovery and trading opportunities.
One of the most significant outcomes of Source Board is the creation of structured demand data.
Historically, demand signals within the drinks trade have been largely invisible, scattered across private communications and individual relationships. As a result, the industry has lacked reliable insight into what products are actively being sought by buyers.
By collecting sourcing requests directly within the platform, Spiritrade is beginning to capture this demand data for the first time.
The company plans to analyse these signals using advanced AI tools, including Claude AI, to identify purchasing patterns, emerging product trends, and shifts in global demand.
Over time, this data could provide valuable insights for wholesalers, distributors, and brand owners seeking to understand how demand is evolving across markets.
Source Board is fully integrated into Spiritrade’s proprietary Trading Hub, a deal pipeline and CRM system that manages trading activity across the platform.
The Trading Hub supports a growing global network of companies and maintains a B2B database of more than 5,000 contacts across more than 100 countries.
By connecting sourcing requests with deal management and relationship data, the platform provides a complete environment for managing B2B drinks trading activity.
As the drinks industry continues to globalise, the need for greater transparency and efficiency in sourcing is becoming increasingly important.
With the launch of Source Board, Spiritrade is taking another step toward building the digital infrastructure needed to support modern international trading.
By making demand visible and enabling faster connections between buyers and suppliers, the platform aims to unlock new opportunities across the global drinks marketplace.