Introduction

Spiritrade, the global drinks exchange, today launches version 2.0 of their platform following a complete rebuild focused on customer experience. Spiritrade’s new user interface is focused heavily on customer experience for both buyers and sellers. The platform can support an array of companies inside the drinks industry, from major brand owners, wholesalers, duty-free traders and retail groups. It provides them with the functionality to upload their stock, set the price and determine where the products are sold. In addition, the introduction of advertising to the platform supports brand owners and stockholders in promoting their stock to an active audience, with ads seamlessly fitting into the overall experience. As part of the improved customer experience delivered by the new platform is the all-new mobile experience, thanks to the implementation of a web responsive design. As more and more trades are completed on both mobile and desktop, a fully responsive platform will help facilitate increased transactions via the site.

Main section

Spiritrade 2.0 has been spearheaded by Ed Chartier, Head of E-commerce, who joined Spiritrade in May 2021. Ed previously worked in senior E-commerce roles at Unilever and Palmer and Harvey. Commenting on the news, Ed states: “Spiritrade is not only focused on revolutionising and digitising the drinks industry, we are also keen to set a benchmark for the E-commerce industry on what best practice user experience should look like. “Advertising often forgoes customer experience, with E-commerce platforms littering sites with unoptimised ads. Our new contextual ads fit natively into the new platform, enabling brand activations that are relevant to the buyer.”

Conclusion

The news follows Spiritrade’s recent announcement of its first tranche of Series A fundraising, in which the company raised $2 million. In addition to the platform updates, Spiritrade today introduces its new logo, which combines a droplet, check mark, and trading arrow, to represent the brand’s high-quality trading platform. Jimmy Metta, Founder and CEO of Spiritrade, comments: “The recent investment has allowed us to make these significant updates to the platform. As the world’s first global drinks exchange, we’re revolutionising an industry desperately in need of digitisation and modernisation. “Our next focus will be on building our reach and network even further, with new warehouse partnerships, even more features for the platform, and continuing our rapid growth into new markets.”

FoodVoices: Spiritrade 2.0 unveiled with a hattrick of new updates